Kakao Launches 'Everyone's Actions Remembering 8.15' Campaign... Supporting Independence Patriots

Kakao is celebrating Liberation Day by supporting the Republic of Korea together with users and assisting the descendants of independence activists.

Kakao's social contribution platform, ‘Kakao Together Value (Kakao Gatgachi)’, is running the 'Everyone's Action to Remember 8.15' campaign in honor of Liberation Day on August 15. Through the action participation project ‘Everyone's Action’, users can participate in missions and verify their participation or donate via the donation box.

The first action mission in Everyone's Action is the ‘815 Run Certification’ with singer Sean to recall the meaning of Liberation Day. Throughout August, participants can run at their preferred time and place, then verify their record. Participants choose a target distance (3.1 km / 4.5 km / 8.15 km), run, and upload a certification photo.

The second mission is the ‘Taegukgi Display Certification’, where participants can raise the Taegukgi (Korean national flag) at home or office, or attach the ‘Chunsik Taegukgi Sticker’ on their KakaoTalk profile, then upload a certification photo to participate.

For each mission participation, Kakao donates 815 KRW to help provide new homes for descendants of independence activists. Since the campaign started on the 1st, about 59,000 certifications have been submitted so far.

Kakao held a pre-registration event for campaign participants from July 14 to 31, with about 27,700 people signing up. Among the applicants, 1,300 were selected by lottery to receive a ‘Special Chunsik Wappen’, and were invited to receive mission open notifications and join an open chat room. In this chat room, participants share running courses in their local areas and their running experiences, facilitating communication among participants. On August 2, singer Sean, the campaign’s action speaker, personally joined the open chat to share running tips and offer encouragement.

Additionally, Kakao is operating a fundraising campaign in partnership with the Korea Habitat for Humanity. The funds raised by August 31 will also be used to support descendants of independence activists. When users write comments at the bottom of the fundraising campaign page, cheer, or share, Kakao donates 100 KRW, and users can also directly donate amounts to the donation box. Currently, more than 8,700 users have joined the donation box, and including donations from Everyone's Action and 815 Run participants, over 470 million KRW has been raised.

Kang Seungwon, team leader of Kakao Gatgachi, said, “We launched this campaign to reflect on the meaningful significance of Liberation Day and the value of the independence movement together with users, and to support a better life for the descendants of independence activists. We plan to continuously introduce various campaigns that embody the idea that small daily actions can change society.”

This content was produced with the assistance of AI translation services.