CJ OnStyle Launches Short-Form Content... "Leap to Video-Based Curation Platform"
Providing 58 Videos Through Dedicated Tab 'Food Short Clips'
Building Video-Based Curation UX by 2025
CJ OnStyle announced on the 11th its plan to leap forward as a video-based curation platform by launching a short-form content service.
Starting from the 10th, CJ OnStyle has introduced an exclusive tab called ‘Food Short Clips’ within its app, the first in the industry to gather short-form videos in one place, showcasing a total of 58 short-form contents. This is the first test service providing short-form content focused on food for four days. Following this test, the company will review customer focus, convenience, and stability to officially launch the service next year. There are plans to expand categories to fashion, beauty, lifestyle, and more in the future.
![CJ OnStyle 'Food Short Clip' screen <br>[Photo by CJ OnStyle]](http://www.asiae.co.kr/news/img_view.htm?img=2023081108475437461_1691711284.jpg)
The T-commerce channel CJ OnStyle Plus will also pilot short broadcasts departing from the traditional broadcast format. On the 19th, it will launch the 'Jjogaegi Show,' which runs for about an hour, unlike the usual broadcast times. The core feature is small-quantity sales by debundling products, targeting single-person households burdened by the large-volume, multi-item packages typical of TV shopping.
CJ OnStyle plans to build a video-based curation content UX (user experience) by linking short-form content with TV, mobile live commerce, YouTube, and more by 2025. By establishing a personalized video-based UX, it aims to enhance search convenience and differentiate customer experience, evolving into a mobile media commerce platform with TV-level competitiveness.
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A CJ OnStyle representative said, "Through this pilot operation, we will advance short-form content and actively utilize it from next year to further strengthen YouTube and mobile live activation," adding, "We plan to offer an evolved distribution platform experience with differentiated CJ OnStyle-exclusive content."
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