Busan Tourism Company Promotional Popup Store 'Busan Super' Opens

Season 3 Expansion, Collaboration Between Korea Tourism Organization and Airport Corporation... Abundant

'Busan Super Busan Branch' Operates on 3rd Floor of Gimhae International Airport from 10th to 31st

'Busan Super Seoul Branch' from Septe

Busan City, together with the Korea Tourism Organization Busan Branch (President Lee Jeong-sil) and Korea Airports Corporation (President Yoon Hyung-joong), is opening a pop-up store called ‘Busan Super’ to showcase products from Busan tourism companies.

Busan Super Promotional Poster.

‘Busan Super’ carries the meaning of comprehensively presenting products from tourism companies that aim to become the ‘Best in Busan (BUSAN SUPER)’ with various ideas, and it was planned to enhance the companies’ brand awareness and open new sales channels.

Season 1 was held successfully in Yeongdo in 2021, and Season 2 took place at Busan Travel Lounge and Seoul Seongsu-dong LCDC in 2022. This year, Season 3 is being held in response to requests from the companies.

Enriched through collaboration with the Korea Tourism Organization and Korea Airports Corporation, ‘Busan Super’ will be divided into two locations, Busan and Seoul, to meet domestic and international tourists.

It will be operated separately at ▲‘Gimhae International Airport,’ the start and end point of Busan travel, and at the Korea Tourism Organization’s ▲‘Hiker Ground,’ the center of K-content in Seoul.

The ‘Busan Super Busan Branch’ will operate for about three weeks from August 10 to August 31 on the 3rd floor of the international terminal at Gimhae International Airport, exhibiting and selling Busan tourism souvenirs to domestic and international tourists while providing a resting space.

Busan Super Gimhae International Airport Branch.

Busan Super, which has gained popularity with its local sensibility, has brought the Busan sea to the pop-up store this time.

It features a refreshing color scheme and wave-patterned flooring, with cloud-shaped lighting and smoke effects to create the feeling of floating above the clouds.

Local companies such as Local by Local, Dasi Busan, and B Maison took charge of ideas and space planning, while the Korea Tourism Organization and Korea Airports Corporation actively supported space production and events.

Even after the pop-up store ends, product exhibitions will continue until November, and the space will be used as an airport lounge.

The ‘Busan Super Seoul Branch’ will open on September 5 and run for about two weeks until September 17 on the 5th floor of ‘Hiker Ground’ (located in Jung-gu, Seoul), which has recently gained attention from the MZ generation and foreign tourists as a hub for K-content.

Hiker Ground is an immersive Korean tourism promotion center opened in 2022 in the Korea Tourism Organization building to promote Hallyu content and Korean tourist destinations.

It will create an image of Busan Super selling by the Busan sea to appeal to the sensibilities of the MZ generation and foreign tourists.

‘Busan Super’ is open not only to companies nurtured by the Busan Tourism Company Support Center but also to any Busan companies producing tourism products, allowing them to check consumer responses.

Currently, about 30 companies are participating, showcasing over 140 types of products.

Companies wishing to participate can apply anytime through the Busan Tourism Company Support Center website.

A Busan City official said, “‘Busan Super’ is a meaningful space where you can see the dreams of tourism startups nurtured by the Busan Tourism Company Support Center as well as Busan tourism companies all in one place,” adding, “We look forward to the day when the challenges of Busan tourism companies go beyond the nation and a ‘Busan Super Overseas Branch’ will also open.”

Marking its 5th year since opening this year, the Busan Tourism Company Support Center (Busan Tourism Organization), supported by the Ministry of Culture, Sports and Tourism and Busan City, has discovered over 200 tourism startups and nurtured more than 140 companies. In particular, it has established itself as the nation’s first and best tourism company support hub by selecting and supporting 15 Busan tourism star companies.

This content was produced with the assistance of AI translation services.