Hyundai Green Food "Processed Food Sales with Nutritional Star Ratings Surge"

Products with Safety Score Applied in First Half of Year Up 28% YoY
Sales of Top-Rated Products Increase by 150%

Hyundai Green Food, a comprehensive food company affiliated with Hyundai Department Store Group, announced on the 10th that sales of about 3,500 products applying the Safety Score in the first half of this year increased by 28% compared to the same period last year. Sales of products with the highest Safety Score rating, such as 'low-temperature pasteurized milk' and 'organic brown rice nurungji,' increased by more than 150% during the same period.

Hyundai Green Food Greeting Mall Safety Score Applied Products
[Photo by Hyundai Green Food]

The Safety Score is a labeling system introduced by Hyundai Green Food in 2019, which analyzes and displays the nutritional content and raw materials of about 20,000 processed foods sold at Hyundai Department Store food halls and Hyundai Green Food's official online mall, Greeting Mall. Scores are assigned based on indicators such as the content of harmful nutrients and additives and the degree of processing of raw materials. Products scoring over 80 points receive 1 star, those over 85 points receive 2 stars, and those over 90 points receive 3 stars.

The specialized membership (Club Safe Food) launched using the Safety Score also contributed to the increase in sales of Safety Score products. Club Safe Food is a detailed membership program of Hyundai Department Store Group's integrated membership, 'h Point,' which introduces newly Safety Score-applied products every month and offers discounts of 30-50% on processed foods. Any h Point member can freely join by selecting their frequently used Hyundai Department Store branch through the h Point application.

Since the launch of Club Safe Food in May, sales of products applying the Safety Score increased by 50% and 80% in May and June respectively compared to the same period last year, and the number of club members exceeded 20,000 within one month of launch.

A Hyundai Green Food official stated, "We plan to develop and apply a nutritional labeling service applicable to agricultural products such as fruits and vegetables within this year, following processed foods," adding, "We aim to establish ourselves as a 'company providing healthy food' that positively influences consumers' dietary habits."

This content was produced with the assistance of AI translation services.