"Middle-Aged Women Memory Improvement"... Jeonggwanjang Launches 'Hwaerak WiseMe'

6-Year-Old Red Ginseng-Based RG Memory Formula Design
Full-Scale Entry into Brain Health Market

Jung Kwan Jang's middle-aged women's health specialty brand 'Hwa Ae Rak' announced on the 9th that it will launch a new product, 'Hwa Ae Rak Wise Me,' which is specialized for improving women's memory.

Jeonggwanjang Hwaerak WiseMe
Photo by KGC Ginseng Corporation

Hwa Ae Rak Wise Me is a product designed to proactively address women's brain health management according to their lifestyle. The company explained that the product name includes 'ME,' meaning memory improvement and self-identity, to convey the value of life to women. With the launch of this product, Hwa Ae Rak is making a full-scale entry into the brain health market.

Hwa Ae Rak Wise Me also offers brain vitality care for women experiencing memory decline due to hormonal decreases during menopause. It helps improve memory based on the 'RG Memory Formula' designed for middle-aged women. The RG Memory Formula is Hwa Ae Rak's women-tailored solution, primarily made from red ginseng, which supports brain vitality in middle-aged women. It has been recognized by the Ministry of Food and Drug Safety for its effectiveness in improving memory.

Since its launch in 2003, Jung Kwan Jang Hwa Ae Rak has stood out in the women's health functional food market for over 20 years. In 2016, it released 'Hwa Ae Rak Jin,' which was recognized by the Ministry of Food and Drug Safety for its functionality in supporting menopausal women's health. That year, the sales of the Jung Kwan Jang Hwa Ae Rak brand increased about threefold compared to the previous year, establishing it as Jung Kwan Jang's representative brand with an average annual sales scale of 80 billion KRW.

A KGC Ginseng Corporation official stated, "Jung Kwan Jang Hwa Ae Rak has been loved for 20 years as a women's health specialty brand by presenting differentiated women's health solutions and advanced lifestyles," adding, "We plan to continue launching specialized products such as joint and cartilage care and antioxidants in line with changing middle-aged women's health issues."

This content was produced with the assistance of AI translation services.