Team Helloman Launches 'Helloman Look' Through Collaboration

‘Team Helloman’ announced on the 7th the launch of the ‘HELLOMAN Look,’ a fashion collaboration based on Helloman art.

Team Helloman is an art studio led by artist Beommin (BFMIN), which has introduced ‘HELLOMAN’ through various methods and stories such as exhibitions and media art. Helloman is inspired by the memory of waving goodbye to childhood friends, and the team is exploring diverse approaches that stay true to the artwork’s intent. As part of this, they launched the ‘HELLOMAN Look,’ a ‘wearable art piece’ that is friendly and comfortable for everyday life.

The collaboration in the fashion field was directed by stylist Jiyoung Yoon. Director Jiyoung Yoon has showcased fashion spanning from the 1st to the 4th generation of Korean K-Pop. The 2023 SS season HELLOMAN Look features a modest street fashion style, with designs that are original and exciting based on art, allowing anyone to wear them comfortably and frequently anywhere. Special sewing techniques unique to the HELLOMAN Look were applied to ensure the neckline and shoulder lines fall comfortably, and eco-friendly fabrics made from recycled PET bottle yarns as well as soft-textured materials were used.

Last month, a pop-up store combined with an exhibition was also held. The first production batch sold out in just two days, and production of the second batch has begun. Sales will continue through online malls for the time being.

Team Helloman stated, “Since we started with art before fashion, we focused on applying the friendly motifs of Helloman art to clothing products,” adding, “From the early launch of the HELLOMAN Look, we have received love calls from global distributors and many stars. With gratitude, we will strive to make the HELLOMAN Look not just ordinary fashion but a friendly look that connects with and is loved by those who wear it.”

This content was produced with the assistance of AI translation services.