Samsung Electronics announced on the 7th that it is operating differentiated offline classes called 'Culture Lab' with special themes every week at its experiential flagship store 'Samsung Gangnam.'


'Culture Lab' is a customized experiential program where participants enjoy and learn various content using Samsung Electronics' latest mobile and home appliances. In particular, some programs such as the in-house story 'Sanae Jinmi' directly told by Samsung Electronics employees and the 'Pixel Art Creator' using Nexon's MapleStory World content have received enthusiastic responses, with early registration closing quickly.

Photos from the 'Culture Lab' lecture held at 'Samsung Gangnam' in Seocho-gu, Seoul <br>[Photo by Samsung Electronics]

Photos from the 'Culture Lab' lecture held at 'Samsung Gangnam' in Seocho-gu, Seoul
[Photo by Samsung Electronics]

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The first 'Sanae Jinmi' lecture held on July 15th was on the theme of 'How to connect what I like to work,' where a Samsung Electronics employee shared vivid experiences and useful advice from the field in an engaging way. A participant attending the class said, "As an IT job seeker, it was a meaningful time to hear vivid job experiences and corporate culture from a Samsung Electronics employee."


On the 26th, a Samsung Electronics product planning staff member is scheduled to give a lecture on the theme of 'How to read customers' minds through data.'


The special relay lectures conducted with three collaborative artists at 'Samsung Gangnam' also gained great popularity. Artists 'Im Jibin,' 'Yoyojin,' and 'DASOL' took time to explain the production process and meaning of the works exhibited at 'Samsung Gangnam.' The collaboration lecture with Nexon, 'Pixel Art Creator,' held every Sunday, is also one of the highly popular classes that fill up early. It is scheduled to run until the end of September with interesting content such as how to design Nexon's 'MapleStory World' items directly using the Galaxy Tab.


In addition, various programs such as photography, content creation, foreign languages, and financial technology using Samsung Electronics mobile products are being operated.



Samsung Electronics operates 'Samsung Culture Lab,' where customers can experience innovative products and various local community contents, not only at 'Samsung Gangnam' but also at more than 30 Samsung Stores nationwide. In the first half of this year alone, a total of 246 classes were held nationwide, with over 3,000 participants. Samsung Electronics is running various classes such as the 'Samsung Store Coding School' using IT devices to strengthen students' future capabilities.


This content was produced with the assistance of AI translation services.

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