CU Launches August 15 Donation Campaign for Descendants of Independence Activists

CU Collaborates with YapFitMove
Donates 8.15 Million KRW Each Upon Reaching 815,000 km

CU announced on the 6th that it will hold a donation campaign called 'MOVE for 8·15' to improve the living conditions of descendants of independence activists in celebration of the upcoming August 15 Liberation Day.

This campaign is being conducted jointly by CU and Yapet Move. Yapet Move is a service app that rewards mileage, which can be used like cash, for activities such as walking and riding. Since March 1st this year, CU has partnered with Yapet Move to run a patriotic event using riding, which has recently become a popular lifestyle trend.

CU, 'MOVE for 8·15' Donation Campaign
Photo by BGF Retail

The August 15 donation campaign will be driven by customer participation. From the 7th of this month to the 3rd of next month, if the total combined distance of walking, running, and cycling by all participants reaches 815,000 km, the mission will be considered successful, and both CU and Yapet Move will each donate 8.15 million KRW. The donation will be jointly funded by BGF Retail, which operates CU, and Yapet Move without any burden on the participants, and will be delivered to Habitat Korea, a nonprofit organization for housing welfare, to be used for improving the living conditions of descendants of independence activists.

Participants’ achievement records can be checked in real-time on the app during the campaign period, and rankings from 1st to 100th place will be calculated weekly. Excellent participants will receive prizes. The top 10 donors by distance will be awarded prizes weekly for four weeks, including an iPad 9th generation (1st place), Kakao smart scales (2nd to 5th place), and 10,000 Yapet mileage points (6th to 10th place).

During the campaign, participants can also download a participation certificate through the Yapet Move app to upload on their personal SNS. Posting the certificate on Instagram with the mandatory hashtags #move_for_815, #CU, and #YapetMove will enter participants into a draw to win prizes such as the Apple Watch Series 8 (5 winners). Additionally, leaving a cheering comment on the Pocket CU event page will grant 30 people an 'Get Ice Americano XL Exchange Coupon.'

This content was produced with the assistance of AI translation services.