300 Companies Selected for September Donghaeng Festival... Competition Ratio Recorded at 4 to 1

Ministry of SMEs and Startups Announces Various Promotion Support Plans
Selected Companies' Products to Be Revealed from the 23rd

At the ‘September Golden Harvest Companion Festival’ hosted by the Ministry of SMEs and Startups, visitors will be able to find products from over 300 companies, including the ‘Traditional Glutinous Rice Yakgwa Set made by a Korean Master Artisan’ and ‘Jjolmyeon Noodles Passed Down for Three Generations’.

On the afternoon of May 9, when more than 1,800 traditional markets and shopping districts nationwide begin participating in 'Donghaeng Festival,' the largest event in Korea promoting consumption of products from small and medium-sized enterprises and small business owners, a related banner is hung in Sejong Village Food Culture Street, Jongno-gu, Seoul.
[Photo by Yonhap News]

The Ministry of SMEs and Startups announced on the 6th that it has finalized the selection of 300 outstanding small and micro enterprises to participate in the upcoming Companion Festival next month.

The ministry recruited participating companies from domestic small and micro enterprises through the Panpandaero website from June 28 to July 25. A total of 1,202 companies applied, resulting in a competition rate of 4 to 1.

This recruitment attracted companies from various fields such as fashion, lifestyle, kitchenware, beauty, electronics, and furniture. The selected products focus on those with stories and traditions, such as the traditional glutinous rice yakgwa set made by a master artisan and jjolmyeon noodles produced by a family for three generations, which are suitable as Chuseok gifts for acquaintances.

The ministry will support the selected companies by facilitating their participation in online and offline promotional events from the 30th of this month to the 27th of next month, as well as various publicity efforts using influencers and media outlets. It also plans to link these efforts with the ‘Korea Sourcing Week’ held next month to provide opportunities for domestic and international marketing and sales channel expansion for capable products.

Minister Lee Young of the Ministry of SMEs and Startups said, “Ahead of Chuseok, I hope that the public’s value-driven consumption increases and that the sales channels for small and micro enterprises expand together.”

The products of the selected companies will be revealed on the Companion Festival website starting from the 23rd.

This content was produced with the assistance of AI translation services.