GS Shop Sells 10,000 Sets of 'Shinhwa Kim Dongwan Steak' in Just Two Broadcasts

Cumulative Sales of 10,000 Sets Over Two Broadcasts
High Purchase Rate of 47% Among 30s and 40s Generations

GS Shop announced on the 3rd that "Kim Dongwan Prime Steak," presented by Shinhwa's Kim Dongwan, sold 10,000 sets after just two broadcasts.

Kim Dongwan Prime Steak was broadcast twice on June 14 and July 19. About 2,500 sets were sold during the June broadcast, and about 7,500 sets during the July broadcast, totaling 10,000 sets sold after two broadcasts.

GS Shop, Kim Dong-wan Prime Steak Broadcast Scene
[Photo by GS Retail]

GS Shop believes the response was explosive among the age group that has liked Kim Dongwan since childhood. According to GS Shop's analysis, the proportion of customers in their 30s and 40s purchasing Kim Dongwan Prime Steak was about 47% higher than the average compared to GS Shop's general food category products. The proportion of new customers who signed up for GS Shop to purchase the product was also about twice as high compared to other food products.

Kim Dongwan Prime Steak will have its third broadcast on the evening of the 4th at 8:20 PM. It will be co-hosted with broadcaster Lee Sangmin, who is active as the "Anbangmanim" on the program Ttok. Sori. Ri. During the broadcast, a 10% discount will be offered for purchases made through the app, and an additional 5% instant discount will be provided when paying with Shinhan Card or Hyundai Card.

This content was produced with the assistance of AI translation services.