Shinsegae Group to Host 'Baby Shark Day' at SSG Landers Field

Shinsegae Group, Landers, and The Pinkfong Company Collaborate
Bringing Nostalgia to Family Fans... 'Ssuksswa Song' Cheer Song Included
Baby Shark Edition Uniforms + Promotions on Gmarket and More

Shinsegae Group's Emart, Gmarket, Emart24, Shinsegae Construction, and SSG Landers announced on the 3rd that they will hold the 'Baby Shark Day - Summer Splash' campaign together with The Pinkfong Company during the home games against the Samsung Lions at Incheon SSG Landers Field from the 11th to the 13th.

Kirk McCarthy and his family are posing for a commemorative photo wearing SSG Landers' 'Baby Shark Day' uniforms.
[Photo by Shinsegae Group].

This collaboration with The Pinkfong Company, which holds the world's number one global intellectual property (IP) on YouTube views, was planned to create special memories for family fans, said Shinsegae Group. During the three days of Baby Shark Day, Shinsegae Group will sell limited edition uniforms and goods, and present various promotions and experiential events.

Emart will release Baby Shark Day uniforms in collaboration with The Pinkfong Company. The uniforms feature a cool and refreshing wave-patterned blue color and a 'Randy×Baby Shark' design patch loved by young fans. Emart will sell the SSG Landers Baby Shark Day uniforms at the Emart SSG Landers goods shop in the outfield of Incheon SSG Landers Field from the 11th to the 13th. Prior to that, from the 4th, the Baby Shark Day uniforms and hats will be exclusively sold on the SSG Landers online shop. The SSG Landers players will wear the Baby Shark Day uniforms and hats during the three consecutive home games against the Samsung Lions.

Gmarket will hold additional promotions linked to the Gmarket Baby & Kids Fair from the 8th to the 10th to celebrate Baby Shark Day. During the fair, discount coupons for about 50 popular infant and children's brands will be given, and various prize events such as hotel stay vouchers will be held for purchasers.

Emart24 will provide a 2,000 won discount coupon (for purchases over 10,000 won) usable at Emart24 stores inside Landers Field during Baby Shark Day. A prize event will also be held where customers who purchase over 10,000 won will be entered into a draw to win Baby Shark Day uniforms, Baby Shark goods, and more.

At Starfield Anseong's Aqua Field, 600 children (aged 12 and under) visiting on the 12th will receive Baby Shark sun caps on a first-come, first-served basis.

SSG Landers will also welcome fans visiting the stadium with various events. The area around the North Gate Plaza of Incheon SSG Landers Field will be transformed into a 'Baby Shark Mini Theme Park.' A 6-meter-tall giant Baby Shark balloon and a cool ocean-themed 'air bounce play facility' will be installed. A 3-meter-tall giant lucky box will be set up to give away 'Baby Shark×SSG limited edition collaboration goods' such as cheering towels and keyrings as prizes. Next to the air bounce play facility, water play experience booths including water gun games and water balloon games will be operated to help beat the heat.

Before the game starts, a parade will be held where Landers' mascot Randy, Baby Shark, and 50 family fans serving as one-day promotional ambassadors will march together on the field. Between innings, events such as 'LED scoreboard events,' 'cheering stand events,' and 'ground running competitions with Randy and Baby Shark' will be prepared.

Exclusive Baby Shark special tickets and summer relief items (sun caps, fans, etc.) booths, an augmented reality (AR) kiosk to enjoy Baby Shark×SSG Landers content, and the 'LandPick Studio' where visitors can take photos with Baby Shark frames will be operated. During the weekend three-game home series against the Samsung Lions, Baby Shark will participate in the ceremonial first pitch with singer-songwriter Minoy and Yerin to wish for success. Baby Shark is scheduled to participate in the first pitch on the 12th.

To commemorate this Baby Shark Day, the 'SsukSsae Song' cheer song will also be introduced. The word combines SSG (Ssuk) and Shark (Ssae), conveying the message "Let's sweep the victory 'SsukSsae'." The lyrics incorporate various Landers fandom keywords such as Incheon, the home of SSG Landers, and 'Eusseuk' to add fun in discovering them. Shinsegae Group's virtual human 'Y.T.' will also participate in the 'SsukSsae Song' cheer video.

This content was produced with the assistance of AI translation services.