CU Unveils New Dessert Products with University Students... "Targeting Generation Z"

CU announced on the 2nd that it will sequentially launch a variety of desserts popular among Generation Z, reflecting the vibrant ideas of university students participating in its industry-academia cooperation program.

Since May, CU has been working on a project to develop new strategies in product and online sectors with nine teams composed of about 50 students from major university business strategy clubs. Each team received one-on-one mentoring from current practitioners in CU’s product headquarters and online division.

Through this process, CU is collaborating this month with outstanding students from Sogang University, who excelled in the program under the theme of “dessert differentiation marketing,” to introduce seven collaborative desserts with the bread pudding specialty store “Cocorokara.” Cocorokara is a famous caf? located in Yeonnam-dong, Mapo-gu, Seoul, renowned among dessert enthusiasts nationwide for its differentiated desserts including bread pudding.

Bread pudding is a cupcake-style dessert emphasizing a moist texture and sweet taste, made by finely crushing egg cookies that serve as the bread sheet, layering them with soft fresh cream and various toppings. The two types of bread pudding (banana, chocolate) are priced at 3,600 KRW each.

Along with this, CU will also release two types of crumble sticks (yellow cheese, raspberry, each 2,000 KRW) this month. These products feature coarsely crushed crumble cookies similar to soboro, combined with yellow cheese cream and raspberry jam to enhance texture and flavor. Additionally, CU will launch three types of milk puddings (custard, matcha, chocolate, each 2,500 KRW). Each product uses Cocorokara caf?’s signature character and is finished with packaging designs that capture its unique sensibility.

Kim So-yeon, MD of the Snack Food Team at BGF Retail, said, “We are deeply moved to introduce new products based on the high enthusiasm and brilliant ideas of students participating in the industry-academia cooperation program,” adding, “Going forward, CU will continue to lead industry trends with differentiated products reflecting the opinions of the MZ generation, the brand’s main consumer base.”

This content was produced with the assistance of AI translation services.