Lotte ON On&TheLuxury Partners with Luxury Platform 'Catch Fashion'

Lotte ON's On&TheLuxury announced on the 31st that it has partnered with the famous global luxury platform 'Catch Fashion' to strengthen its luxury product lineup.

Catch Fashion is a platform showcasing overseas luxury goods brought in through global partnerships. On&TheLuxury opened a dedicated 'Catch Fashion' section, offering over 800,000 luxury items from Catch Fashion, and during the 'On&TheLuxury Week' event running until the 7th, various luxury products including those from Catch Fashion will be sold at discounts of up to 50%.

Recently, fashion styles such as Y2K and retro, which capture the sensibilities of the late 1990s to early 2000s, have gained popularity especially among younger generations, drawing attention to overseas direct purchase fashion. Considering the demand for the Y2K trend, Lotte ON's On&TheLuxury is showcasing popular and new products related to 'Catch Fashion.' Catch Fashion synchronizes official product information provided by global partners in real time, allowing customers to quickly check the latest trends and purchase related products, which is a key advantage.

In fact, looking at the sales trend for about a week since the launch of Catch Fashion on the 24th, items such as the 'Nothing Written Tote Bag' and 'Margaret Wood Handbag,' which represent the Y2K style's ultra-mini bag trend, are gaining popularity, while 'Balletcore Look'?wearing ballet outfits as everyday wear?and 'Miu Miu Slingback Ballerina Shoes' are also showing good results.

Along with this, Lotte ON plans to expand the range and number of luxury brands. While it previously focused on traditional luxury brands such as Gucci, Prada, and Burberry, it will now offer over 800,000 products including popular overseas contemporary brands like Jacquemus, Ganni, Diesel, Maison Kitsun?, Human Made, as well as high-end jewelry brands priced in the tens of millions of won.

Lotte ON's On&TheLuxury is holding the luxury discount event 'On&TheLuxury Week' until the 7th to allow customers to experience various luxury products including those from Catch Fashion. During the event, On&TheLuxury products will be sold at discounts of up to 23%, and a 'Half-Price Special' event will be held daily at 11 a.m., offering luxury items at up to 50% off.

Bae Eun-jung, Lotte ON's luxury MD, said, "Recently, styles such as Y2K and retro have consistently gained popularity in the fashion industry, so we partnered with 'Catch Fashion,' which can quickly showcase related brands and products in line with trends." She added, "On&TheLuxury plans to curate and present products in various ways in collaboration with 'Catch Fashion' to keep up with the rapidly changing trends and the diversification of individual tastes."

This content was produced with the assistance of AI translation services.