Successful Completion of Dongdaemun-gu Superhero

Dongdaemun-gu Successfully Concludes Superhero (1st Generation) Activities

Discovering Policy Ideas through Young Employees' Fresh and Flexible Thinking

Contributing to Organizational Culture Improvement through Horizontal Communication

Dongdaemun-gu (Mayor Lee Pil-hyung) announced on the 31st that the ‘Dongdaemun-gu Superhero (1st Generation),’ launched last September to innovate district administration through creative policy idea discovery and improve organizational culture through horizontal communication, has successfully completed its one-year activities.

Composed of 16 young employees with less than 7 years of service, the ‘Dongdaemun-gu Superhero’ focused on the core values of the 8th elected administration: ‘Pleasant,’ ‘Transparent,’ and ‘Future.’ Under three themes?▲Creating Pleasant Streets for Walking (Pleasant Team), ▲Establishing a Workplace with Transparent Personnel System (Transparent Team), and ▲Creating Resident Rest Areas for a Future Happy City (Future Team)?they worked hard to discover innovative policy ideas through benchmarking excellent cases, discussions, and various other methods.

The ‘Dongdaemun-gu Superhero (1st Generation)’ carried out diverse and extensive activities over the year, including ▲participation in organizational diagnosis for reorganization ▲benchmarking the Taehwagang National Garden and Ulsan Jung-gu Street Garden ▲participation in the Carbon Neutrality Declaration Ceremony TF ▲field visits to revitalize the Godeaeap Village.

The Superheroes participated in the organizational diagnosis and proposed changing department names to better reflect their main tasks, such as renaming the Family Welfare Division to the Childcare and Women’s Division and the Construction Management Division to the Urban Landscape Division. For the ‘2023 Flower City Declaration,’ they visited Taehwagang National Garden, Ulsan Jung-gu Street Garden, and Suncheonman Bay Wetland Garden, then suggested planting new flowers and trees and installing lighting. These proposals helped the responsible department, the Parks and Greenery Division, secure subsidies from the city for the ‘2023 Flower City Creation’ project.

They also took a leading role in the Carbon Neutrality Declaration Ceremony TF by preparing and reviewing PPT materials and managing the overall event, successfully concluding the ‘2050 Carbon Neutral Dongdaemun-gu Declaration Ceremony.’ To revitalize the Godeaeap Village, they proposed creating tourist attractions themed around the literary works of Hyun Jin-geon, centered on his birthplace in the village, including ▲Hyun Jin-geon Mural Village and ▲Hyun Jin-geon Modern Literature Bookstore.

An employee who participated in the Superhero (1st Generation) said, “It was a great opportunity to think about and learn policies in various fields beyond my assigned duties, and I felt proud that our opinions were actually reflected in policies. I could feel that my colleagues and I were growing together with Dongdaemun-gu.”

The ‘Dongdaemun-gu Superhero (1st Generation)’ advanced to the finals in the organizational culture improvement best practice contest hosted by the Ministry of the Interior and Safety. The district plans to select and operate the ‘Dongdaemun-gu Superhero 2nd Generation’ to foster smooth communication with employees and create a Dongdaemun-gu open to change.

This content was produced with the assistance of AI translation services.