Jeonnam Province Promotes Unique Local Charms Nationwide

Jeonnam Province is operating a promotional booth at the ‘2023 Local Content Festa,’ which involves 18 local governments nationwide, showcasing the region’s diverse and uniquely distinctive content, receiving favorable reviews from visitors.

Jeonnam Province has set up a comprehensive promotional booth, Namdo Market promotional booth, and Hometown Love Donation promotional booth at this year’s Local Content Festa held at the Suncheon Bay Ecological Culture Education Center until the 2nd of next month, promoting the region’s charm with excellent content.

At the comprehensive promotional booth, Jeonnam’s strengths, vision, and key policies are introduced. It also highlights the Year of Visit Jeonnam, which continues for two years until this year, along with five major mega events: the Jeonnam International Sumukh Biennale, the 2023 Kim Dae-jung Peace Conference, the National Sports Festival and National Para Games, and the International Agriculture Expo. The booth also focuses on promoting local value creators.

Notably, local value creators include representative regional content companies such as Gongjang Gongjang Co., Ltd., a win-win brand company supporting youth settlement in Mokpo; Yuik Company Co., Ltd., a social venture based in Suncheon; Yeosu-based local tourism content company Yeosu Co., Ltd.; 3917 Majung Co., Ltd., a complex cultural space in Naju; and Museum Jaehee, an art shoes brand from Damyang.

At the Namdo Market promotional booth, a comprehensive shopping mall for fresh agricultural, marine, and livestock products from Jeonnam, excellent products from 50 Jeonnam companies such as Yeonggwang Chalbori Bread, Gurye Sansuyu Juice, and Wando Seaweed are exhibited and sold. The Hwasun coffee farm ‘Dubei Coffee Platform’ also participates, showcasing coffee produced in Jeonnam on-site.

The Hometown Love Donation promotional booth introduces return gifts from the Hometown Love Donation program of major cities and counties such as Gwangyang, Gurye, Goheung, and Gangjin, and actively promotes the ‘Jeonnam Sarangae (愛) Supporters,’ which has already attracted 380,000 members and become a hot topic.

Kim Young-rok, Governor of Jeonnam Province, said at the opening ceremony held on the 31st, “Jeonnam is rich in comparative advantage resources such as pristine natural resources, long-standing historical and cultural heritage, and food culture like a mother’s touch.” He added, “Local content created by the unique cultural and artistic resources of Jeonnam, combined with local spaces, people, and stories, will become a strong competitive advantage for the region.”

Lee Soo-yeon, who traveled from Seoul to Suncheon and visited the event venue, said, “The Jeonnam promotional booth was interesting because it was funly organized to introduce various exhibits of the region’s representative industries, tourism resources, and content companies.” She expressed surprise, saying, “I also learned for the first time that coffee, a subtropical crop, is produced in Jeonnam.”

The Local Content Festa is co-hosted by Local Autonomy TV and others since last year to revitalize the local content industry by promoting excellent content with participation from local governments and companies nationwide.

This year’s event includes participation from 18 local governments including Jeonnam, Busan, Gwangju, Gyeonggi, Mokpo, Yeosu, Suncheon, and Naju. The venue offers exhibitions and promotions as well as various experiential events and prize giveaways, and provides visitors with a small shopping discount coupon.

This content was produced with the assistance of AI translation services.