Coupang to Host Major Beauty Event 'Mega Beauty Show' Next Month

Introducing the First 'Virtual Store' to Differentiate

Coupang announced on the 31st that it will hold its flagship beauty event, the 'Mega Beauty Show,' throughout next month.

Coupang will hold its flagship beauty event, the 'Mega Beauty Show,' for one month until August 31. [Photo by Coupang]

The Mega Beauty Show is an event held three times a year where Coupang Beauty Data Lab gathers popular beauty brands and offers consumers exceptional discounts. This year’s second event features a record number of 15 brands, including ▲Innisfree ▲AHC ▲Senka ▲Astra ▲Dr. Jart. Representative products include Innisfree sunscreen, AHC eye cream, and Senka cleansing foam.

This Mega Beauty Show will introduce the 'Virtual Store' for the first time. The 'Mega Beauty Show Virtual Store' will be held for three days from the 18th to the 20th of next month at Ssense in Seongsu-dong. Ssense is a two-floor space covering 134 pyeong, which has hosted pop-up stores for various beauty and fashion brands such as Dior, Bobbi Brown, and Polo Ralph Lauren.

The Virtual Store, a customer-participation beauty experience center, was established to support small and medium-sized enterprises (SMEs) and mid-sized companies in expanding customer contact points. In fact, 13 out of the 15 participating companies in the Mega Beauty Show are SMEs or mid-sized companies.

The 15 brands participating in the Mega Beauty Show will each set up booths in the Virtual Store to introduce their flagship products to customers. Coupang will also set up a 'SME Consultation Booth' to share Coupang’s operational know-how and provide brand consulting to the participating companies.

Wow members who verify their membership upon visiting the Virtual Store will receive free coffee, and each day, the first 1,000 customers to make a purchase will be given a beauty box worth approximately 130,000 KRW. Visitors to the Virtual Store can purchase products by accessing the Coupang app through QR codes placed on-site.

Tickets for the Virtual Store will be available for pre-booking starting from the 31st. The first 5,000 customers to pre-book will receive a portable auxiliary bag made by Coupang Beauty. Pre-booking tickets can be purchased on the event page within the Coupang app. The event page can be found by searching for 'Mega Beauty Show' in the Coupang app.

A Coupang representative stated, "This event was organized to bring excellent products from Coupang Beauty’s outstanding SMEs and mid-sized companies closer to customers." They added, "Coupang will continue to discover differentiated content along with new initiatives."

This content was produced with the assistance of AI translation services.