SME CEOs Recommending Local Restaurants... "To Boost Domestic Demand"

by Keum Boryeong

Published 31 Jul.2023 12:00(KST)

Publication of 'Favorite Restaurants of SME CEOs' Booklet
Available on the Korea Federation of SMEs Website

CEOs of small and medium-sized enterprises (SMEs) have launched a campaign to promote local popular restaurants to boost domestic demand.

The Korea Federation of SMEs announced on the 31st that it has published a booklet titled "SME CEO Favorite Restaurants," compiling favorite restaurants recommended by SME CEOs.

[Photo by Junggi Joonganghoe]

A total of about 200 cooperative chairpersons or organization heads, including regional chairpersons of the Korea Federation of SMEs, personally recommended their frequently visited favorite restaurants. The booklet contains the names, contact information, addresses, recommenders, and brief reviews of over 500 restaurants nationwide.

The publication of this booklet was planned as part of the "Living Vitality Temperature +5℃ Campaign," jointly promoted by the Korea Federation of SMEs and the Pan-SME Council. The campaign, which started in May, aims to increase at least one indicator among domestic demand, employment, or exports by more than 5% compared to the previous year. To stimulate domestic demand, the Korea Federation of SMEs is promoting campaigns such as providing information on local popular restaurants, encouraging the purchase of Onnuri gift certificates, promoting domestic travel, and revitalizing consumption in traditional markets.

Kim Ki-moon, chairman of the Korea Federation of SMEs, said, "We hope that introducing hidden popular restaurants in various regions nationwide will help revitalize local economies. Activation of domestic travel, including exploring local popular restaurants, will increase consumption of various cultural and tourism products as well as local specialties, thereby boosting domestic demand. Based on this, we expect small business owners and neighborhood commercial districts to revive and regain vitality."