LG Electronics President Jo Joo-wan Holds 'Brand Reinvent' Flashmob in Milan

Performance with 100 Employees of Italian Corporation through Card Section

Jo Joo-wan, President of LG Electronics, surprised local employees in Italy with a flash mob performance to announce the brand reinvention (REINVENT: new change).

On the 28th (local time), President Jo performed a flash mob with about 100 employees of the Italian subsidiary at Gino Valle Square in Milan, Italy, under the brand slogan "Life's Good." A flash mob refers to a group of people gathering at a specific date and place to perform a coordinated action for a short time.

Jo Joo-wan, President of LG Electronics (second from the left in the front row), performing a flash mob with Italian employees using card sections / Photo by LG Electronics

The event was promoted as part of the brand reinvention activities to transform LG Electronics into a younger and more dynamic brand. President Jo and the Italian employees wore T-shirts with the phrase "Life's Good" to spread its meaning and core values. They scattered around the square and then gathered at the designated time. They formed a 10-by-10 square formation of 10 people per row and used card sections to showcase the daily lives of 100 global citizens reminiscent of "Life's Good." They also flipped the card sections to create a giant Life’s Good phrase display.

Meanwhile, President Jo visited overseas subsidiaries in Europe, including Poland, Germany, and Italy, for a week starting from the 24th to check on business status. He held sessions to communicate with local employees on various topics such as future vision and Environmental, Social, and Governance (ESG) management.

President Jo Joo-wan of LG Electronics (fourth from the right in the front row) and Italian employees performing a flash mob at Gino Valle Square in Italy / Photo by LG Electronics

This content was produced with the assistance of AI translation services.