Action Square-NetEase to Exhibit Samguk Jujangrok at China's Largest Game Show 'ChinaJoy 2023'
Action Square announced on the 28th that ‘Samguk Jujangrok’ will be exhibited at ChinaJoy 2023.
Samguk Jujangrok is a game developed by NetEase using the intellectual property (IP) of Action Square’s mobile game ‘Samguk Blade,’ and it will be showcased at ChinaJoy for the second consecutive year.
An Action Square representative stated, “We are pleased that Samguk Jujangrok, developed by NetEase using our IP, will be exhibited at China’s largest game show, ChinaJoy, and introduced to Chinese gamers.”
Samguk Jujangrok completed its local monetization test in May and was officially released on the 13th of this month through major Chinese Android markets such as Apple App Store, Oppo, 4399, TapTap, BiliBili, and Xiaomi. The game boasts console-quality graphics and enhanced completeness through over 200 dazzling and unique skill special effects.
Meanwhile, ChinaJoy 2023 is being held for four days starting today at the Shanghai New International Expo Center, China, local time. Last year’s ChinaJoy was held in a metaverse space due to COVID-19, but this year, celebrating its 20th anniversary, the event is expanding its offline exhibition scale.
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Under the theme “20 Years of Companionship, More Joy and Wonder,” the ChinaJoy event features about 500 companies from 22 countries. With a developer conference attended by over 300 industry experts and AI-related lectures and exhibitions, the event will offer a variety of attractions and provide insights into global game industry trends and prospects.
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