Wearing 'Ugg' Even in the Rainy Season... Launch of the 'Classic Brella Mini'
Shinsegae International announced on the 27th that UGG, the American lifestyle brand it imports and sells, will launch the rain boots ‘Classic Brella Mini,’ which feature both waterproof and cold-resistant functions, riding on the popularity of rain boots this summer.
The new product is characterized by an inner lining made of wool with excellent moisture absorption and breathability, allowing it to be worn cool in summer and warm in winter.
The subtly glossy synthetic leather creates a sophisticated loose-fit style that flows down, making it a perfect accent not only for casual looks but also for dresses or skirts. It is made from fully waterproof functional materials, and the outsole is made of TPE material, which is waterproof, lightweight, and offers excellent grip.
The lining features 7mm thick upcycled wool and eco-friendly lyocell materials. With excellent moisture absorption, it absorbs sweat in summer and enhances breathability for comfort, while providing cold protection in winter. The soft wearing comfort of the wool is also a highlight. It will be released in black, olive, and halo (ivory) colors.
In addition to the Classic Brella Mini, UGG will also re-release the ‘Classic Clear Mini,’ which received explosive responses last year, as a key product this season. The Classic Clear Mini uses transparent TPU material on UGG’s classic mini boot design to add waterproof functionality, and the wool lining visible through the transparent window boasts a unique visual appeal. The Classic Clear Mini can also be used as rain boots during the rainy season and as cold-resistant boots in winter.
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A UGG representative from Shinsegae International said, “This summer, rain boots gained huge popularity, establishing themselves not just as rainy season items but as a major summer fashion trend. The new product complements the moisture absorption shortcomings of rain boots with UGG’s unique wool lining and can be used all year round, so we expect a positive response.”
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