Spotify Collaborates with NewJeans on 'Bunnyland' Campaign... From Pop-ups to Sculptures
Popup at Seoul Nakwon Instrument Arcade for 10 Days from the 28th
Spotibunny Sculptures Exhibited in Major Asian Cities
Spotify, the world's largest music streaming platform, announced on the 26th that it will hold the 'Bunnyland' campaign to celebrate the release of the girl group NewJeans' second mini-album 'Get Up'.
This campaign consists of ▲'Bunnyland Popup,' where fans can enjoy games and more along with NewJeans' music ▲an exhibition of 'Bunnini' sculptures, a collaboration between NewJeans and the character brand 'Minini' ▲and the online site 'Bunnyland Microsite,' where fans can find NewJeans' playlists.
The 'Bunnyland Popup' will be held from the 28th of this month to the 6th of next month at Nakwon Musical Instrument Arcade in Seoul and Jakarta, Indonesia. Visitors can enjoy the 'Playlist Station,' featuring arcade games and NewJeans' music, as well as 'Bunny Beach,' a space decorated with NewJeans' album concept.
The 'Bunnyland Popup' will also take place for one day on the 3rd of next month in Chicago, USA. The 'Bunnyland Microsite,' launching on the 28th, allows users to discover and share which NewJeans member matches their music taste and explore playlists personally curated by each member.
Additionally, large 'Bunnini' character sculptures will be installed in major Asian cities including Seoul's Jamsil Olympic Park and Yeouido IFC Mall, as well as Tokyo, Manila, and Jakarta.
NewJeans said, "We are happy to provide various experiences that showcase NewJeans' unique colors through this campaign. We hope that not only our loyal fans, the Bunnies, but also new fans around the world will enjoy it as we have prepared diligently to communicate with listeners worldwide."
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A Spotify representative stated, "As a successful 4th generation K-pop group, NewJeans is expanding their presence among Spotify listeners worldwide. We are pleased to support NewJeans in forming deeper bonds with fans and reaching new listeners through this campaign."
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