Export Canned Bacchus to Feature Promotional Message for Busan Expo Bid

TV Commercials Airing with Supportive Messages for Busan Expo Bid

Dong-A ST announced on the 26th that it will support promotional activities for the bid to host the 2030 Busan World Expo (Busan EXPO) through export canned Bacchus.

Dong-A ST plans to distribute special edition export cans of Bacchus featuring the promotional message "World EXPO 2030 Busan, Korea" to export countries worldwide, including Asian countries such as Cambodia, as well as Europe and the Americas. In particular, Bacchus is so popular in Cambodia that it surpasses Red Bull, and the company intends to actively use this special edition to promote the Busan EXPO bid.

Additionally, Dong-A Pharmaceutical will include the phrase "Supporting the bid for the 2030 Busan EXPO" in Bacchus TV commercials.

A Dong-A ST official said, "We hope that the 2030 Busan EXPO, which is the wish of the entire nation, will be held in Busan for the development of the Republic of Korea," adding, "Dong-A ST will actively work together with Dong-A Pharmaceutical to support Busan's bid."

Dong-A ST announced on the 26th that it will support promotional activities for attracting the 2030 Busan World Expo (Busan Expo) through export canned Bacchus. The export canned Bacchus features promotional phrases for the Busan Expo.
[Photo by Dong-A ST]

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