HD Hyundai Infracore Launches 'Mini Excavator' for the First Time on TV Home Shopping

First Case in Construction Equipment Market... "Expecting Increased Awareness of Dibelon"

HD Hyundai Infracore will sell the new 1.7-ton class DEVELON mini excavator (DX17Z-7) on Hyundai Home Shopping Plus Shop on the 31st. Selling excavators on TV home shopping is the first case in the domestic construction machinery market and is also rare overseas.

HD Hyundai Infracore planned this sale to introduce construction machinery in a familiar form to citizens through TV home shopping and to raise awareness of the DEVELON brand. The excavator being sold consists of ▲excavator main body ▲three types of buckets (large, medium, small) ▲quick coupler (link for attaching and detaching various work tools). Basic tools and filters (oil filter, fuel filter) are also provided.

The mini excavator being sold is the smallest product among the newly launched DEVELON product line this year. It features best-in-class performance and a driver-centered design that enhances convenience. The excavator track width can be increased or decreased, allowing access to spaces within 1 meter. Additionally, a 200-kilogram high-weight counterweight is mounted at the rear for stable operation.

Mini excavator sold on TV home shopping by HD Hyundai Infracore /
[Image provided by HD Hyundai Infracore]

HD Hyundai Infracore offers a special discounted price for the first 10 units sold on home shopping. If the consumer does not have a construction machinery operator license, HD Hyundai Infracore also supports the benefit of free enrollment in the license acquisition course for small construction machinery under 3 tons.

An HD Hyundai Infracore official said, "Mini excavators are products with increasing demand mainly among customers planning farms or country houses around retirement," and "this TV home shopping broadcast will be a great opportunity to showcase the technological capabilities of DEVELON products."

Meanwhile, HD Hyundai Infracore is conducting a new marketing project by exhibiting and selling the mini excavator product line at four HD Hyundai Oilbank nationwide directly operated gas stations in May. This helps consumers easily purchase products in their daily lives.

This content was produced with the assistance of AI translation services.