Busan Expo Promotional Music Video Released... CJ ENM "To Be Released in August"
Past, Present, and Future Come Together to Complete the Expo
Scheduled to Be Released in August on Mnet and Various Channels
CJ ENM announced on the 25th that it will produce a promotional music video for the 2030 Busan World Expo (Busan Expo) in collaboration with the global girl group Kep1er. This is the second promotional music video following the release of ‘Reply 2030!’ earlier this year. The music video will be released next month through the Mnet broadcasting channel as well as CJ ENM and the 2030 Busan World Expo digital channels.
This music video will embody the theme of the Busan Expo, “A Great Transformation of the World, a Voyage Toward a Better Future,” under the concept of ‘FRESH WAVES,’ which signifies a new wave. The storyline depicts members scattered across different spaces symbolizing Busan’s past, present, and future coming together to complete the Busan Expo.
The nine members of Kep1er each represent one of the nine circles in the Busan Expo logo. The Busan Expo logo expresses the dynamic gesture of a voyage for the world’s great transformation through the fluidity of waves. The circles combined with the waves symbolize humanity worldwide creating a better future. Kep1er is a girl group formed through Mnet’s global project ‘Girls Planet 999: The Girls Saga,’ with nine girls from various countries symbolized by the individual circles.
The background music is Kep1er’s third mini-album title track, ‘We Fresh.’ The song carries a hopeful message that no matter the difficulties, if we face challenges together without fear, we can achieve anything. It aims to convey the message that if everyone challenges with one heart until the end, Busan can successfully host the Expo.
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A CJ ENM official stated, “Through this music video with the global trend girl group Kep1er, we will be able to promote the Busan Expo even more to K-culture fans worldwide,” adding, “With four months left until the selection of the host city for the 2030 World Expo, we will do our utmost until the very end to ensure Busan’s successful bid.”
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