bhc Chicken Launches 'Mabeokkeul'... Utilizing Garlic, Butter, and Flakes

bhc Chicken announced on the 25th that it will launch an unprecedented new menu, ‘Magickle,’ which offers a new taste with garlic, butter, and flakes.

bhc Chicken's 'Mabeokcle'.
Photo by bhc Chicken

Magickle is a new chicken dish that allows you to experience a fantastic flavor combination by applying ‘Magickle Sauce,’ where garlic and butter melt sweetly and savory over freshly fried crispy chicken, and then sprinkling ‘Magickle Flakes,’ which reinvent garlic bread with a crunchy texture. In particular, garlic is used in both the sauce and flakes to maximize the menu’s identity and uniqueness.

The Magickle Sauce, born from the combination of garlic and butter, is characterized by its excellent sweet and savory flavor, made with carefully selected 100% domestic garlic and traditional deep-flavored jocheong (traditional Korean syrup), combined with savory butter.

The Magickle Flakes sprinkled on top of the sauce are made by stir-frying finely chopped garlic and breadcrumbs together in a direct-fire pot, creating a flavorful crunchy texture. The flakes are sprinkled over the crispy fried coating, enhancing the crunchiness of the chicken.

Magickle is offered in a total of five types to suit various consumer preferences for chicken, including whole chicken menus, combos, wings, sticks, and boneless menus.

bhc Chicken plans to develop Magickle into a mega steady seller. To celebrate the launch of the new menu, a comment event will be held on the official Instagram channel until the 3rd of next month. Participants can join the event by leaving a comment on the post about moments in daily life when magic is needed. Prizes include an LG CineBeam (1 winner), mobile gifticons for the new Magickle set, and Starbucks coffee coupons, with winners announced on the 11th of next month.

This content was produced with the assistance of AI translation services.