Shinsegae Duty Free, Exclusive Entry of K-Beauty Dark Horse 'Manyeogongjang'

Store Opening at Incheon Airport Branch
Scheduled to Open Myeongdong Branch Next Month

'Manyo Factory,' recognized as the next-generation leader in K-Beauty at Shinsegae Duty Free, announced on the 25th that it will be exclusively entering the industry.

Shinsegae Duty Free will exclusively introduce 'Manyeogongjang,' emerging as a dark horse leading the next generation of K-Beauty.
[Photo by Shinsegae Duty Free]

Shinsegae Duty Free is opening a Manyo Factory store this month at Incheon Airport Terminal 2, followed by a store at its main branch in Myeongdong, Seoul next month. Manyo Factory is an emerging powerhouse in K-Beauty, rapidly gaining recognition overseas based on its domestic popularity. As of last year, it has expanded into 65 countries worldwide, with 56% of its total sales generated from overseas markets.

Shinsegae Duty Free has recently expanded its K-Beauty lineup by consecutively onboarding emerging brands such as Tamburins, Centellian24, Jouvera, Joseon Beauty, Donggubat, and Yada. A representative from Shinsegae Duty Free stated, "We will continue to quickly reflect new K-Beauty trends to maintain our position as a leader in the duty-free beauty industry while also providing shopping enjoyment to customers both domestically and internationally."

This content was produced with the assistance of AI translation services.