Twitter Symbol Now 'X'... Musk Removes the 'Blue Bird'

Musk: "An App Where Everything Is Possible"
Yakariino CEO: "Undergoing Major Overhaul"

The logo of the social networking service (SNS) Twitter has been changed to the alphabet 'X'. The iconic blue bird, which symbolized Twitter and served as the communication icon since its founding in 2006, has disappeared into history.

[Image source=UPI Yonhap News]

On the 24th (local time), the Twitter website featured a new logo displaying the letter X in white on a black background, replacing the previous blue bird logo.

Twitter had used the blue bird as its logo since its establishment in 2006. Although the design changed several times, the current logo has been the symbol of Twitter since 2012.

Just one day after Twitter chairman Elon Musk announced the logo change, the new logo was swiftly implemented. Musk had stated the day before on Twitter, "We will soon say goodbye to the Twitter brand, and gradually to all birds (bird logos)." Later that night, he posted a photo of the headquarters building featuring the 'X' symbol on Twitter.

The new logo, X, reflects Musk's vision to transform Twitter into a 'super application' offering a wide range of functions such as messaging, payment services, and remote vehicle hailing. When he acquired Twitter last year, he also expressed his determination by saying, "I will create an app 'X' where everything is possible."

[Image source=Reuters Yonhap News]

Linda Yaccarino, Twitter's Chief Executive Officer (CEO), stated in an email to employees that "we are undergoing a major overhaul." She wrote, "The company has an inventor's mindset" and "enjoys moving at the speed of light."

She added, "X will continue to develop experiences in video, audio, messaging, banking, and payments that users can enjoy," and explained that she and Musk "plan to work with all teams" to achieve this.

However, experts describe Musk's decision as a "risky gamble." Marketing expert Ben Parr pointed out, "I hope someone explains why destroying a highly recognized brand is a wise business decision."

This content was produced with the assistance of AI translation services.