Lotte Hotel & Resort Ranks No.1 in Premium Brand Index for 12 Consecutive Years

Carbon Neutral Project ESG Implementation

Lotte Hotel & Resort announced on the 21st that it has been awarded first place in the hotel category for 12 consecutive years at the ‘2023 Premium Brand Index (KS-PBI)’ organized by the Korea Standards Association.

The 'KS-PBI' is a brand asset evaluation system jointly developed by the Korea Standards Association and the Seoul National University Business Research Institute to enhance corporate competitiveness and strategically manage premium brands. Every year, through a large-scale survey of over 100,000 respondents, it evaluates brand awareness, image, social responsibility, and selects and announces the top brand in each industry sector.

Based on over 50 years of accumulated know-how in hotel operations, Lotte Hotel provides its unique Brand Identity and customer-centric services. Since 2021, it has been promoting the 'Net Zero Project' to achieve carbon neutrality by 2040, practicing ESG management together with customers through the introduction of renewable energy.

Lee Jeong-joo, Head of Marketing at Lotte Hotel, stated, "We always strive to stay one step ahead by understanding customer needs and trends to provide experiences and impressions beyond expectations," adding, "We will fulfill our social responsibilities through various ESG management initiatives and provide even more valuable services."

This content was produced with the assistance of AI translation services.