"Taste of Hong Kong Local"… hy 'Housum Hong Kong Milk Tea · Rajojang'

Nationwide 17 Stores Owned Dining Brand
Showcasing Signature Menu and Special Sauce on Online Mall

hy introduced ‘Housum Hong Kong Milk Tea (Hong Kong Milk Tea)’ and ‘Housum Lajojang (Lajojang)’ through its company online mall ‘Predit,’ allowing customers to experience the authentic taste of Hong Kong locally.

Hou Island Hong Kong Milk Tea (left) and Hou Island La Jojang sold at hy online mall Predict [Photo by hy]

Housum is a dining brand with 17 stores nationwide. It offers healthy dishes based on the concept of everyday Hong Kong cuisine. The new product, Hong Kong Milk Tea, is Housum’s signature menu item with cumulative sales reaching 150,000 cups.

hy put great effort into product development to replicate the original taste of Hong Kong Milk Tea. They enhanced the flavor using Sri Lankan Earl Grey black tea and blended milk with Housum’s special recipe to add smoothness. Depending on preference, it can be enjoyed warm or as bubble tea by adding ‘tapioca pearls.’

Lajojang is a special sauce that is indispensable in Housum’s menu. It is made by adding dried chili peppers, green onions, and garlic to chili-flavored oil. Even a small amount enhances spiciness and umami. It can be used in various dishes such as soups and stir-fries, and is also great when spread on various fried foods, dumplings, or baguettes.

Kim Dong-geon, hy’s marketing manager, said, “This new product was planned so that consumers can easily enjoy gourmet flavors at home through Predit in their daily lives,” adding, “We will continue to introduce differentiated brands through various collaborations in the future.”

This content was produced with the assistance of AI translation services.