Paldo's 'Birak Sikhye' 30th Anniversary... "1.9 Billion Units Sold"

Sales of 50 Million Units in the First Half of This Year
Approximately 21% Increase Compared to the Same Period Last Year
40 Million KRW Worth of Gifts Through Purchase Event

Paldo announced on the 20th that 'Birak Sikhye,' which celebrated its 30th anniversary, has surpassed a cumulative sales volume of 1.9 billion units.

Paldo 'Birak Sikhye' [Photo by Paldo]

Birak Sikhye is a traditional beverage introduced by Paldo in 1993. It is made primarily from domestically produced non-glutinous rice and malt, and its manufacturing process takes 11 hours to capture the authentic taste of sikhye. It is popular because it allows consumers to easily enjoy sikhye, which is usually cumbersome to make at home.

The cumulative sales volume of Birak Sikhye exceeded 1.9 billion units as of the first quarter of this year. Recent sales have also been increasing. In the first half of this year alone, 50 million units were sold, representing an approximately 21% increase compared to the previous year.

Since last year, Paldo has been communicating with younger audiences through its YouTube content 'Bibap School,' featuring its own characters 'Biraki' and 'Bapal-i.' In collaboration with hy, Paldo also launched meal kits using Birak Sikhye. To commemorate the 30th anniversary, a purchase event is being held. By scanning the QR code printed on the 238ml can and entering the number inside the can lid, customers are automatically entered into a draw. A total of about 20,000 winners will receive gifts worth approximately 40 million KRW. The entry period runs until September 30.

This content was produced with the assistance of AI translation services.