Electroland Opens Paid Membership Store 'Land500 Hyundai Outlet Dongdaemun Branch'
Electroland announced on the 20th that it has newly opened a paid membership store, ‘Land500 Hyundai Outlet Dongdaemun Branch,’ in Jung-gu, Seoul.
Land500 Hyundai Outlet Dongdaemun Branch is the first branch to open in the Seoul area since Electroland introduced the first paid membership store in an electronics retail store last May. Electroland opened ‘Land500 Yullyang Branch’ in Cheongju, Chungbuk on the 13th and has confirmed the opening of ‘Land500 Suncheon Branch’ in Suncheon, Jeonnam on the 27th, expanding paid membership stores nationwide.
Land500 Hyundai Outlet Dongdaemun Branch opened as a shop-in-shop within ‘Hyundai Outlet Dongdaemun,’ operated by Hyundai Department Store. It features Land500’s 500-item ‘Super Special Price Product Zone,’ a seasonal appliances zone with air conditioners and fans, and a special zone for wedding and moving-in packages. Additionally, a relaxation zone was created where TVs and furniture are arranged together so consumers can comfortably rest and experience the TVs.
To commemorate the new opening of Land500 Hyundai Outlet Dongdaemun Branch, Electroland is offering various benefits. Until the 31st of this month, customers can join the Standard membership, which has an annual fee of 30,000 KRW, for only 500 KRW. From July 20 to 24, for three days, 77 customers each day on a first-come, first-served basis can purchase eight products including circulators, kitchenware, and camping supplies for 500 KRW each, and receive a premium towel as a gift. Package products offering up to 5,990,000 KRW in super special discounts are also prepared for customers preparing for weddings and moving.
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An Electroland official stated, “Simply joining the membership allows customers to purchase home appliances at online lowest price levels at the offline Land500 store,” and added, “Due to high consumer satisfaction with the Land500 stores introduced so far, we plan to gradually expand Land500 stores this year.”
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