OB Beer, Illegal Outdoor Advertisements at 'Cass' Popup... "Banner Removal Planned"

OB Beer was found to have installed a large advertising banner without permission at a popup store near Hongdae in Seoul, resulting in a removal order from the local government. OB Beer stated that it plans to proceed with the removal as soon as possible.

According to industry sources on the 18th, OB Beer opened the ‘Cass Cool’ popup store near Sangsangmadang in Hongdae, Mapo-gu, Seoul last month and promoted it by hanging a large banner.

Under the current Outdoor Advertising Act, advertising and promotional banners can only be posted in locations designated by local governments, and unauthorized installation can result in a fine of up to 5 million KRW. It is reported that OB Beer did not go through the permission and reporting procedures with the relevant authority, Mapo-gu Office, when installing the Cass popup store advertising banners. Currently, two large banners measuring 7m wide by 15m high and 14m wide by 14m high are wrapped around the exterior walls of the building.

Mapo-gu Office has classified the banners as illegal advertisements and issued a corrective order on the 27th of last month, instructing OB Beer to voluntarily remove them. However, OB Beer has not yet taken down the banners and they remain in place.

OB Beer explained that the removal work was delayed due to safety concerns amid heavy rains during the monsoon season but plans to remove the banners promptly. A representative from OB Beer said, “It is true that the main advertisement in Hongdae exceeded the regulated size and we were instructed to take action. Due to heavy rains during the monsoon season, we were unable to carry out the work safely, but we are seeking ways to complete the work soon and safely reinforce the area.”

This content was produced with the assistance of AI translation services.