'SSG Luxury' Celebrates 1st Anniversary with 20% Increase in Orders... "The Secret to Differentiated Service"

Increase in Both Order Volume and Ordering Members
The Secret Behind Differentiated Services Like 'SSG Guarantee'

SSG.com announced on the 18th that the number of orders for its luxury specialty store 'SSG Luxury' has increased by 20% compared to its initial launch in July of last year.

According to data analyzed by SSG.com on the occasion of the 1st anniversary of the SSG Luxury launch, as of June this year, the number of ordering members and order volume for SSG Luxury increased by 25% and 20%, respectively, compared to July of last year when it first opened. The main customer base is in their 40s, accounting for 35% of total sales. This was followed by customers in their 30s (25%) and 50s (15%).

SSG.com Luxury Section 'SSG Luxury' 1st Anniversary
[Photo by SSG.com]

SSG.com attributes the influx of members to differentiated services such as premium delivery service, the operation of the first dedicated luxury center, and linkage with physical authentication services. Since August 2021, SSG Luxury has introduced the 'SSG Guarantee,' a luxury digital certificate using NFT technology that is difficult to forge or counterfeit, enhancing customer trust. Additionally, it offers differentiated services such as contactless repair services.

Going forward, SSG.com plans to strengthen its official brand stores and add more luxury-related services. It will also partner with large-scale collaborators such as 'Catch Fashion' and 'Luxury Panda,' and plans to enhance the review function in the second half of the year to provide improved services.

An SSG.com representative said, "We have focused on product reliability and meticulous service to deliver the 'joy of trusted shopping' to customers visiting the luxury specialty store," adding, "We will continue to consistently present diverse content at SSG Luxury."

This content was produced with the assistance of AI translation services.