Agreement on Joint Product Development and Strengthening Benefits for Loyal Customers

BGF Retail announced on the 18th that it has signed a business agreement with retail tech company Kurly to jointly promote business based on online and offline platforms.


The signing ceremony was held on the 17th at the BGF headquarters in Gangnam-gu, Seoul, attended by key officials including Lee Geon-jun, CEO of BGF Retail, and Kim Seul-ah, CEO of Kurly. BGF Retail and Kurly agreed to create business synergy by leveraging their strong business infrastructure, product development capabilities, and broad customer base, leading the domestic online and offline distribution market.


BGF Retail CEO Lee Geon-jun (left) and Kurly CEO Kim Seul-ah (right) are taking a commemorative photo at the business agreement ceremony for 'Joint Business Promotion Based on Online and Offline Platforms' held on the 17th at the BGF headquarters in Samseong-dong, Seoul. Photo by BGF Retail

BGF Retail CEO Lee Geon-jun (left) and Kurly CEO Kim Seul-ah (right) are taking a commemorative photo at the business agreement ceremony for 'Joint Business Promotion Based on Online and Offline Platforms' held on the 17th at the BGF headquarters in Samseong-dong, Seoul. Photo by BGF Retail

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Through this agreement, the two companies will jointly conduct business in various areas such as joint product development, enhancing benefits for loyal customers, developing pickup services using CU stores, and planning collaborative innovative stores. They plan to provide additional benefits to loyal customers and expand online ordering and offline pickup services. They will develop collaborative innovative offline stores specialized in grocery shopping and beauty, and showcase joint products by combining their professional expertise.



Lee Geon-jun, CEO of BGF Retail, said, "As strategic partners with Kurly, we will explore multifaceted online and offline collaboration to provide differentiated services to customers and enhance the business competitiveness of both companies." He added, "Through the strong infrastructure and product development know-how possessed by CU and Kurly, we will provide a differentiated shopping experience close to customers anytime and anywhere."


This content was produced with the assistance of AI translation services.

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