Seven Eleven Launches Exclusive Handmade Rice Beer 'Imgeummanpyo Icheon Rice Beer'

Born from a Joint Venture with Amazing Brewing Company

Convenience store 7-Eleven announced on the 17th that it will exclusively launch 'King's Mark Icheon Rice Beer' made from Icheon rice. This is the first time that craft rice beer produced by a small brewery is being introduced in a convenience store.

Seven Eleven announced that it will launch 'Imgeummanpyo Icheon Rice Beer,' a handcrafted beer made from rice, for the first time in the convenience store industry.
[Photo by Seven Eleven]

For the release of King's Mark Icheon Rice Beer, 7-Eleven partnered with Icheon City, the rice production area, and the craft beer brewery 'Amazing Brewing Company.' The company explained that they focused on planning and development for six months to achieve the optimal taste and flavor. To celebrate the launch of King's Mark Icheon Rice Beer, 7-Eleven is offering a bundle discount event selling four bottles for 12,000 won.

Meanwhile, a launch ceremony for King's Mark Icheon Rice Beer will be held this morning at the Amazing Brewing Company’s Icheon factory. About 30 officials, including Kim Kyung-hee, Mayor of Icheon, Kim Young-hyuk, Head of 7-Eleven’s Product Division, Park Jung-hoo, Head of the Product Department, and Kim Tae-kyung, CEO of Amazing Brewing Company, will attend the event.

This content was produced with the assistance of AI translation services.