"Enjoy a Refreshing Beer" 60 Years Together in Ulsan, 'SK Joo(yu)so' Season 2

Reinterpreting Gas Station Space for Last Year's 60th Anniversary
Open in Samsan-dong, Nam-gu... Operating Until August 13

SK Energy has set up a pop-up store called 'SK Ju(酒)Yuso' in Ulsan, selling beer instead of fuel. This is the second event following the SK Innovation 60th anniversary celebration held last year in Jongno-gu, Seoul.

If you visit Samsan-dong, Nam-gu, Ulsan, you can see the SK Ju(酒)Yuso. It occupies a total area of 555㎡ (168 pyeong) across the 1st and 2nd floors, with about 150 seats available. On the 1st floor, there are Oxford blocks shaped like a gas station, a miniature of a complex energy platform, and a large screen. The 2nd floor features a pipe design wall representing the 600,000 km of pipelines connecting various parts of SK Ulsan CLX, tables shaped like crude oil storage tanks, and other elements that allow visitors to experience SK Ulsan CLX with a modern sensibility.

A customer is taking a commemorative photo at the SK Juyuso popup store Ulsan branch's 'Neon Sign Hangko Photo Zone.' [Photo by SK Innovation]

The Ulsan SK Ju(酒)Yuso opened on the 13th of this month and will operate until the 13th of next month. During this period, it is open every day without weekday or weekend holidays, from 4:30 PM to 10:30 PM, accessible to everyone. The company explained that this is a gesture of gratitude to the Ulsan local community, which has consistently supported the growth and development of SK Ulsan Complex (CLX), one of the world's top five crude oil refining capacities.

For alcoholic beverages, four types of draft beer were prepared in collaboration with representative craft beer brands from Ulsan, Seoul, Incheon, and Daejeon, where SK Innovation's major business sites are located. The snacks include an Energy Plate consisting of drumstick chicken and sausages with mesh potatoes, gnocchi pane shaped like crude oil barrels, and local Ulsan specialties such as flounder fish and water parsley used in flounder fish and chips and water parsley balsamic salad.

They also offer unique programs to create lasting memories. Items for sale include a canned beer set containing the four SK Ju(酒)Yuso beers and a Happy Elephant (Haengko) trump card. There are also photo booths for taking four-cut photos, a neon sign Haengko photo zone, beer ping pong, and dart games.

All proceeds will be donated to vulnerable groups in the local community. Last October, SK Energy donated all proceeds from the SK Ju(酒)Yuso by Cheonggyecheon in Jongno-gu, Seoul, to a social welfare center in Yongsan-gu, Seoul, helping elderly people living alone in the area have a warm winter.

SK Juyuso Popup Store Ulsan Branch Exterior [Photo by SK Innovation]

SK Energy plans to introduce a new concept SK Ju(酒)Yuso Season 2 in Seoul this coming October.

An SK Energy official said, "Based on the feedback from customers who supported us both online and offline and our experience operating SK Ju(酒)Yuso twice, we are planning another groundbreaking item," adding, "We will provide a happy energy space for life to all visitors."

This content was produced with the assistance of AI translation services.