K-Food Enters China's Largest Department Store Food Hall

Blue Butler Signs Exclusive Supply Contract with China Jilin Oya Group

Domestic e-commerce startup Blue Butler announced on the 14th that it has signed an exclusive sourcing contract for Korean food products with 'China First Enterprise Management Co., Ltd.', the official vendor of 'China Changchun Oya Group', and is now accepting store entry applications.

Lee Eun-hye, CEO of Blue Butler (right in the photo), is signing an exclusive sourcing contract for Korean food with Jin Zhexian, CEO of Jeil Enterprise Management Co., Ltd., the official vendor of China's Oya Group. [Photo by Blue Butler]

Oya Group, listed on the Shanghai Stock Exchange in 1993, is China's largest distributor with assets of 21.3 billion yuan and annual sales of 7 billion yuan. It operates the world's largest department store by single floor area (600,000㎡) in Changchun. Additionally, it runs over 150 department stores across 11 provinces and 23 cities in China.

Blue Butler has been a partner company operating the one-stop service platform 'Self', which connects global sellers online, together with China First Enterprise Management Co., Ltd. for about eight years. The service has been focused on small-scale individual sellers in the overseas purchasing agency and import sectors.

Lee Eun-hye, CEO of Blue Butler, stated, "Securing vendor rights for Oya Group's store entry has provided an opportunity for Self to grow into a platform that helps Korean excellent products enter overseas markets more easily." She added, "We plan to actively support domestic companies entering Oya Group's overseas food hall with one-stop services including international logistics, hygiene permit agency, and on-site inspections of the companies locally, facilitating their entry into the Chinese market."

This content was produced with the assistance of AI translation services.