Lotte Chilsung Selects Actress No Yoon-seo as Model for 'Byeolbit Cheongha'

Lotte Chilsung Beverage announced on the 14th that it has selected actress No Yoon-seo as the model for ‘Byeolbit Cheongha Sparkling’ and will launch a new advertising campaign.

Byeolbit Cheongha Sparkling, launched by Lotte Chilsung Beverage in April last year, is a product that blends the representative domestic chilled (冷) cheongju ‘Cheongha’ with white wine and carbonation. Thanks to its refreshing taste, smooth finish, and packaging design reminiscent of stars in the night sky, it has gained popularity especially among women in their 20s, selling approximately 20 million bottles in just over a year since its release until last month.

Lotte Chilsung Beverage has newly selected actress No Yoon-seo, who has recently been recognized as a wannabe rising star among young consumers in their 20s, as the model to strengthen the unique sensibility and atmosphere of ‘Byeolbit Cheongha Sparkling,’ which is particularly popular with female consumers in their 20s.

The broadcast advertisements to be aired on YouTube, cable TV, and other platforms will present the main concept of ‘a daily commemorative drink for small but precious moments’ together with model No Yoon-seo, showcasing the starlight image of Byeolbit Cheongha Sparkling.

A representative from Lotte Chilsung Beverage said, “We plan to conduct active marketing together with actress No Yoon-seo, who is loved by the main consumer group of Byeolbit Cheongha Sparkling, women in their 20s,” adding, “We hope Byeolbit Cheongha Sparkling will appeal attractively not only to women in their 20s but also to various consumers who enjoy light and refreshing drinking occasions.”

This content was produced with the assistance of AI translation services.