Jeju Dream Tower Launches Authentic Pojangmacha Menu... Strengthening K-Food

Pocha-style Yeonpotang, Hwangtae Sulguk, Sundae Squid Stir-fry, etc.
Increase in Foreign Guests... Strengthening K-Food

Lotte Tour Development announced on the 13th that 'Pocha' on the 38th floor of the Grand Hyatt Jeju in the Jeju Dream Tower Complex Resort will launch 9 new authentic pocha menu items that evoke the nostalgia of old street food stalls. With the expansion of direct overseas flights to Jeju, foreign guests now account for more than half of the hotel’s occupancy (56% as of June), and the menu and services have been enhanced to allow easy enjoyment of K-food within the hotel.

Visitors at Jeju Dream Tower Complex Resort 'Pocha' are tasting authentic pojangmacha new menu items.
[Photo by Lotte Tour Development].

The new menu includes Yeonpotang (soft-shelled turtle soup), Hwangtae Sulguk (dried pollack soup with alcohol), stir-fried squid with sundae (Korean blood sausage), steamed pollack roe, and beondegi (silkworm pupae). Prices range from 9,000 KRW to 35,000 KRW, offering great value for money.

They also offer nostalgic pocha lunch boxes with old-fashioned flavors featuring tteokgalbi (grilled short rib patties), sausages, and eggs, as well as seafood ramen and kimchi pancakes. A variety of alcoholic beverages such as Hallasan Soju, Jeju Makgeolli, and beer are available. Cocktails made with Hallasan Soju, including Sochito, Hallabol, and Fruit Dream, can also be enjoyed.

A table ordering system supporting four languages?Chinese, Japanese, English, and Korean?has been fully installed across all food and beverage outlets to enhance convenience for foreign tourists.

Pocha was created with the unique concept of Korea’s traditional street food stalls. A representative from Lotte Tour Development said, "In the evening, colorful lanterns hanging from the ceiling are lit to add to the ambiance, and the squid boat lights rising over the sea paint the night sea with beams of light, creating a spectacular view." He added, "It also stimulates nostalgia and emotions with popular songs from the 70s, 80s, and 90s."

This content was produced with the assistance of AI translation services.