Seven Eleven, Sanrio Cake Popularity... Dessert Sales Up 55%

Sanrio Lunchbox Cake 2 Types
Initial Stock of 50,000 Sold Out, Switched to Regular Sales
Monthly Dessert Sales Up 55% Year-on-Year

Korea Seven's convenience store, Seven Eleven, announced on the 13th that dessert sales increased by 55% year-on-year over the past month, thanks to the popularity of the 'Dosirak Cake' launched in collaboration with Sanrio Characters.

Sanrio Characters Cake
Photo by Seven Eleven.

Two limited edition cakes, Cinnamoroll Sweet Milk Cake and My Melody Refreshing Strawberry Cake, initially prepared with an initial stock of 50,000 units, sold out in less than a week and were converted into regular production and sales items. In particular, the Cinnamoroll Sweet Milk Cake gained great popularity, ranking first in the overall dessert category immediately after its release. Riding this momentum, dessert sales increased by 55% year-on-year for about a month from June 14, when this product was launched.

Seven Eleven analyzed that the popularity factors include the relatively low price (6,900 won) compared to bakery cakes priced well over 20,000 won amid high inflation, the Sanrio Characters that evoke the desire for 'certification shots,' the chiffon cake size that fully fills an adult palm, and the high-quality fresh cream supplied through Maeil Dairies.

A Seven Eleven official said, "The product has been gaining word-of-mouth through social networking services (SNS) since its launch," adding, "Although pre-orders were not considered at the time of product launch, due to explosive consumer demand, we are promoting pre-order sales at each store."

This content was produced with the assistance of AI translation services.