Kyowon Group Signs Business Agreement with Sandbox Network to Expand Digital Commerce

Kyowon Group announced on the 11th that it has signed a strategic digital marketing business agreement (MOU) with Sandbox Network.

Through this business agreement, Kyowon Group plans to leverage Sandbox Network's creator marketing capabilities to expand customer touchpoints through creator commerce, which is gaining attention as a new distribution channel, and significantly strengthen digital marketing such as online viral marketing. Both companies plan to actively cooperate to revitalize creator commerce by jointly developing creator-based content, developing and selling collaborative products, and enhancing social networking service (SNS) marketing.

They aim to increase differentiation by planning exclusive products with creators affiliated with Sandbox Network, while strengthening SNS marketing using creators' informational content and solid fandom to further boost brand trust.

Kyowon Group is first preparing unique themed trips with creators through its travel brand ‘Yeohaengiji’. Creator content with popularity and expertise in various fields such as F&B, knowledge and culture, fashion, and beauty will be combined with travel products. They are pursuing multifaceted collaboration to introduce specialized travel products such as unique experiences and travel courses with creators.

To strengthen the competitiveness of educational brands such as Red Pen and I Can Do, they will continue collaborating with creators targeting kids and parenting. They plan to jointly plan educational products such as single books linked to creator content and maximize viral effects through SNS marketing using various online content including short-form videos.

A Kyowon Group official said, “As the digital marketing market grows and the influence of creators active on social media platforms increases, we have joined hands with Sandbox Network to grow our brand. Taking this agreement as an opportunity, we will make a full-scale entry into the creator commerce market, expand communication with customers, and strengthen digital marketing.”

This content was produced with the assistance of AI translation services.