A Giant Balloon of 'Nobody Sausage' Appears at Lotte Duty Free Myeongdong Main Store

Global Influencer with 30 Million Followers
World's First Offline Exhibition... Featuring Park Moonchi's Music
At Lotte Duty Free Myeongdong Main Store and Star Avenue, with AR Leaflets, etc.

Lotte Duty Free announced on the 11th that it will hold a related exhibition at its Myeongdong Main Store until October 31 in collaboration with the virtual influencer 'Nobody Sausage,' who has 30 million global followers.

On the 11th, Lotte Duty Free Myeongdong Main Store was decorated with a large balloon and figures of the virtual influencer 'Nobody Sausage'
[Photo by Lotte Duty Free].

Nobody Sausage is a character created by Brazilian artist Cael Cabral, known for its unique colors, groovy dance moves, and stylish videos, gaining popularity among the global MZ generation (Millennials + Generation Z). It has fandoms across various social media platforms, including 20 million TikTok followers, 6.3 million Instagram followers, and 2.4 million YouTube subscribers. It has also collaborated with global brands such as Hugo Boss, Netflix, and Adidas.

This exhibition tells the story of a princess who lived in Sogong-dong during the Joseon Dynasty, time-slipping from the past to the present and being reborn as a modern princess character appearing at Lotte Duty Free Myeongdong Main Store. This is the first time Nobody Sausage is showcasing an offline exhibition.

Lotte Duty Free decorated the store to become an entertainment space where virtual influencers and duty-free shopping harmonize. Various sculptures, including large Nobody Sausage balloons and figures, were installed throughout the 12th floor of the Myeongdong Main Store, and collaboration videos with artist Park Moon-chi are being played at Star Avenue. A leaflet equipped with augmented reality (AR) features was also produced, allowing visitors to enjoy Nobody Sausage’s works in augmented reality.

No Jae-seung, head of marketing at Lotte Duty Free, said, "We are conducting the world’s first special offline collaboration with a virtual influencer who is popular worldwide," adding, "Lotte Duty Free plans to continue various marketing activities to evolve into a comprehensive platform where culture and art can be enjoyed beyond just a shopping space."

This content was produced with the assistance of AI translation services.