Seoul City Unveils Key Visual for the 4th Seoul Urban Architecture Biennale

Seoul City announced on the 11th that it will unveil the 'Key Visual' presenting the direction of the Seoul Urban Architecture Biennale, which will be held from September 1, and will begin full-scale pre-promotion.

The 4th Seoul Urban Architecture Biennale Poster
[Image provided by Seoul City]

Seoul City stated that it is accelerating preparations for a successful event by utilizing the key visual for the '4th Seoul Urban Architecture Biennale,' created in collaboration with Sebastian Curi, an illustrator and graphic designer from Argentina. Curi, who has actively worked with global brands such as Apple, The New York Times, Adobe, Nike, and Zara, focused for the past two months on capturing an image that matches the openness and atmosphere of 'Yeolin Songhyeon Green Plaza,' the venue for the Seoul Urban Architecture Biennale.

The 'key visual' refers to the main images and colors used in events or works. The key visual produced this time will be broadly used for promotion, advertising, and merchandise of the Seoul Urban Architecture Biennale. The key visual depicts a person viewed from the perspective of the land, matching this year’s event theme, 'City of the Land, Architecture of the Land,' with a lively and vibrant concept reminiscent of a festive atmosphere. Sebastian Curi said, “Through the theme of 'land,' I wanted to convey a message that preserves Seoul’s unique elements and identity while showing that anyone can create something beautiful.”

The key visual will be applied to various graphics, signage, and publications produced and published before and during the Seoul Urban Architecture Biennale. It will be developed into promotional materials using 2D and 3D techniques and showcased through online and offline channels. To increase interest in the event and help the public understand the exhibition, the city plans to produce a motion video using the key visual character to succinctly convey the event’s theme.

Han Byung-yong, Director of the Housing Policy Office of Seoul City, said, “This year, the Seoul Urban Architecture Biennale will be held outdoors for the first time, so a more dynamic and lively event than ever is expected.” He added, “We expect that the vibrant key visual will sufficiently convey the event’s theme and meaning to citizens, and we will strive to make it a festival that everyone can participate in and enjoy through various citizen participation programs.”

This content was produced with the assistance of AI translation services.