Opening of ‘Eul’ Ground Space for Urban Industry in Jung-gu

On the 5th, the Urban Industry Ground Space ‘Eul’ Opens at Daerim Shopping Center in Euljiro

Expectations for Revitalizing Urban Industry through Exhibition, Promotion, and Experience Spaces for Printing, Lighting, and Fashion Industries

Jung-gu Pursues Selective Advancement Strategy by Infusing Traditional Urban Industries with the Latest Trends

Jung-gu, Seoul (Mayor Kim Gil-seong) announced that it opened the Urban Industry Ground space ‘Eul’ in Euljiro on the 5th, where various urban industries can be promoted, exhibited, and experienced.

The space ‘Eul,’ located around the east deck on the 3rd floor of Daerim Shopping Center, is a complex cultural space capable of live commerce filming, product exhibition and promotion, and resident experience program operation.

Various urban industries located in the Euljiro area, including lighting, printing and publishing, and fashion industries, can utilize this space to conduct business and promote their products. It is available for use by any business operator or resident within Jung-gu.

After the Korean War, Euljiro prospered as industries such as lumber, hardware, tools, lighting, tiles, ceramics, sewing machines, and printing were established to rebuild the devastated city. The urban industries, which developed organically through the interconnection of various sectors, recently faced challenges due to aging urban infrastructure.

The district government has embarked on revitalizing urban industries through selective advancement. Leveraging the advantage of having the entire process of production, distribution, and consumption gathered in the heart of Seoul, it is attempting to combine traditional urban industries with the latest technologies and trends.

A representative example is the independent publishing support project. From March to May this year, the district connected 15 authors with excellent content to local printing companies to support the production of independent publications. Over 40 companies, including post-processing firms and paper manufacturers, also participated in the work.

Among Seoul’s autonomous districts, Jung-gu is the only one capable of handling all processes from clothing development (samples and patterns) to mass production.

The district operates a trading platform called ‘Navigator,’ where about 2,100 clothing manufacturing companies can exchange work both online and offline. Through an integrated production management system that enables sample pattern production requests, consultations, and sample delivery all at once, it helps K-fashion expand globally.

Additionally, last November, the district held ‘Euljiro Design Week’ to widely promote Jung-gu’s lighting and printing industries. It created a venue for emerging designers, artists, and distributors to interact and supported everything from unique brand development to product manufacturing and sales. The event attracted 3,873 visitors through product exhibitions, sales connections, live commerce, and side events, generating great interest.

Kim Gil-seong, Mayor of Jung-gu, stated, “We hope that the newly opened space ‘Eul’ will serve as a focal point that revitalizes the urban industry sector,” and added, “We will create new future growth engines by combining the urban industries gathered in Euljiro with cutting-edge technology.”

To use the Urban Industry Ground space ‘Eul,’ applications can be made through the official Instagram or by contacting the Urban Industry Division of Jung-gu Office.

This content was produced with the assistance of AI translation services.