Paldo Resumes 'Paldo Bibimmyun Food Truck' with Neighbors
Recruiting Stories via Official SNS for Grand Prize Selection
Considering Air Game Operation as Future Social Contribution Activity
Paldo announced on the 11th that it will operate the tasting event "Paldo Bibimmyun Food Truck" with neighbors starting from the 13th.
They collected stories through social networking services (SNS) and selected places in need of help and support. A total of 10 locations, including sports departments for disabled students, academic certification centers, and special schools.
In preparation for the summer vacation season, an event for general customers has also been planned. The food truck will operate once each in July and August at High1 Resort in Jeongseon, Gangwon-do. An experience zone will be set up within the resort to allow visitors to enjoy not only Bibimmyun but also various Paldo products.
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Previously, Paldo visited 28 universities nationwide through the first phase of the food truck event held over two months until last month. About 8,400 students and staff enjoyed Paldo Bibimmyun. Paldo increased satisfaction by grilling and serving "Handon" samgyeopsal, which pairs well with Bibimmyun, on the spot. The company is considering regular operation of the food truck as an official social contribution activity in the future.
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