VT GMP Launches 'Riddle Shot Line' in Japan Offline Market Following Online Success

VT GMP announced on the 10th that the 'Riddle Shot Line' will make a full-scale entry into the Japanese offline market following its online launch.

The 'Riddle Shot Line' will start with a pop-up store in Shin-Okubo on July 6th, followed by a store opening at the Shin-Okubo Hallyu Plaza on the 13th. Subsequently, pop-up stores in Nagoya and Osaka are also planned to be launched within July.

VT Cosmetic plans to deploy 800 professional sales staff currently active in Aeon Malls across Japan to target the Japanese offline market. They aim to provide high-quality face-to-face services to Japanese consumers and promote the sales of the 'Riddle Shot Line.'

The 'Riddle Shot Line' uses the ‘CICA REEDLE’ ingredient to offer skin soothing and recovery effects. It consists of several products, including ‘Riddle Shot 100, 300, 700.’ It attracted significant attention during its pre-launch in June, and official sales will begin this month.

VT Cosmetic has achieved great success in the Japanese online cosmetic market, raising high expectations for its performance in the offline market as well. In the second quarter, sales increased by 82.2% and 69.3% year-on-year during the Qoo10 Mega Sale and Rakuten Super Sale events, respectively.

A VT Cosmetic representative stated, "We gained great confidence by recording the highest-ever sales during the Qoo10 and Rakuten discount sales events in the second quarter," adding, "We will achieve good results in the Japanese offline market as well, focusing on our new flagship product, the 'Riddle Shot Line.'"

This content was produced with the assistance of AI translation services.