Hot and Humid Weather, Perfect Makeup... On and the Beauty Week Begins

Department Store·Trend Beauty Summer Products Exclusive Benefits
Additional Discounts, Points, and Trial Group Events

Lotte ON On&TheBeauty announced that it will hold the 'Summer Special On&TheBeauty Week' from the 10th to the 16th. To welcome the hot and humid summer and the peak vacation season, it will offer makeup products with enhanced durability, sunscreen, and popular waterproof products exclusively with On&TheBeauty benefits.

'Summer Special On and the Beauty Week' [Photo by Lotte ON].

This event features cosmetics brands operated by LVMH such as Make Up For Ever, Guerlain, and Benefit, as well as trendy beauty brands popular on social networking services (SNS). During the event period, customers can receive up to 10% discount coupons and up to 10% instant card discounts when purchasing department store beauty brands. Additional discount coupons, L.Point accumulation, and trial group events are provided for On&TheBeauty Club members.

With the recent continuation of hot and humid weather coinciding with the peak vacation season, demand for sunscreen and base makeup has greatly increased. Customers are switching to foundations with waterproof functions that enhance durability to prevent makeup from smudging or fading due to sweat and oil, or seeking lightweight sunscreens with tone-up functions. Last month, sales of sunscreen and base makeup on Lotte ON grew by 60% and 30%, respectively, compared to the same period last year.

During the July On&TheBeauty Week, On&TheBeauty will exclusively offer long-lasting makeup products that do not easily come off. Customers who purchase the 'Make Up For Ever UV Bright Cushion' will receive a free 'UHD Concealer full size,' and those who buy the 'Givenchy Beauty Prisme Libre Powder Set' will get a 'pouch and foundation sample.' Purchasing 'The POREfessional Primer Plus' will come with a free 'mini primer full size.'

Additional benefits are also prepared for members of the Lotte ON beauty-exclusive membership, 'On&TheBeauty Club.' Members will receive discount coupons of up to 12% for department store beauty brands and up to 7% for trendy beauty brands. Customers who purchase department store beauty brands such as Guerlain, Make Up For Ever, and Fresh will earn up to 10,000 L.Points additionally based on their purchase amount.

A trial group event allowing members to experience products firsthand will also be held. To enable customers to try makeup products that last long even in summer sweat and humidity, products such as the waterproof 'Make Up For Ever Aqua Resist Brow Sculptor' and 'Benefit The POREfessional Deep Retreat Mini' for pore and oil control during summer are prepared as trial group items.

This content was produced with the assistance of AI translation services.