Resignation from Chairman Positions at Woowa Brothers and Woowa DH Asia
Advisory Role as Consultant... Supporting the Startup Ecosystem

Kim Bong-jin, the founder and chairman of the board of Woowa Brothers, the company behind the 'Baedal Minjok' service, is stepping down. He will take on an advisory role at the company going forward. This comes five months after he stepped down as CEO in February.


On the 7th, Chairman Kim sent an all-staff email announcing this plan. He said, "The passionate times spent together with our members were truly happy. However, passion is something that burns intensely and requires great energy, so a good pause is necessary to complete a good full stop," adding, "Now, I am taking a significant pause in my life."


Chairman Kim Bong-jin

Chairman Kim Bong-jin

View original image

He continued, "I will continue to add strength to challenges through my role as an advisor," and stated, "I am proud that (Baemin) has evolved South Korea's dining-out market." After resigning as chairman, Kim will continue to provide advice related to vision and leadership as an advisor. He will also resign from his position as chairman of Woowa DH Asia, a joint venture between Woowa Brothers and Germany's Delivery Hero (DH), and serve as an advisor there as well.


Kim referenced a phrase he wrote within the company: 'There is no such thing as a lifelong job. Become the best and then leave,' expressing that he stands at the beginning of a new challenge. It is reported that Kim is currently devising various business models that can contribute to society for his new endeavors.



Initially, Kim's activities are expected to continue in the fields of design and startup support. As a designer by background, Kim has often been called a 'designer who manages.' He said, "I want to take on a new challenge in the work I truly loved, design," and added, "I want to help juniors who, with 'a small idea' and 'a burning passion,' are ready to take on the big world."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing