Jeonggwanjang 'Hongsam Samgyetang' Gains Popularity Ahead of Chobok

Sold 1,000 Units in 5-6 Days at Jeongmolseo
Insamgongsa-Harim Jointly Launched Last Month
Convenience Meal with 6-Year-Old Red Ginseng and Domestic Chicken

KGC Ginseng Corporation announced on the 7th that its premium 'Hong Sam Samgyetang,' launched ahead of Chobok (the first of the three hottest days in summer), has gained popularity by selling a total of 1,000 units over two days (5th-6th) on the official Jeongmol online mall of Jeonggwanjang.

Hongsam Samgyetang
Photo by KGC Ginseng Corporation

Hong Sam Samgyetang is a product jointly released by KGC Ginseng Corporation and Harim on the 29th of last month. It is a premium home meal replacement (HMR) made by boiling domestically sourced chicken with Jeonggwanjang 6-year-old red ginseng, jujube, and seven other healthy ingredients.

Jeonggwanjang believes that as the home meal replacement market rapidly grows and related products increase, the premium differentiation point of Jeonggwanjang red ginseng has gained consumer trust, leading to sales. This product can be easily prepared without the hassle of preparing various ingredients or using heat for a long time.

Jeonggwanjang plans to provide Hong Sam Samgyetang to customers who purchase 'Hongijanggun,' 'iPass,' 'Cheonnok Boosting,' and 'Cheonnok Growing' products during the 'Physical Strength Reboot, Completed with Jeonggwanjang' promotion running until August 13th.

A KGC Ginseng Corporation official stated, "As the summer season intensifies, more consumers are seeking Samgyetang health foods," adding, "We will provide customers with a healthy and special experience through premium Hong Sam Samgyetang that can be easily enjoyed at home."

This content was produced with the assistance of AI translation services.