Jeonbuk Culture and Tourism Foundation, 9th Session of 'Jeonbuk Knowledge Salon' Lecture on the 12th

'How to Target Generation Z on YouTube' Topic

Jeonbuk Culture and Tourism Foundation (CEO Lee Kyung-yoon, hereinafter referred to as the Foundation) and Korea Tourism Organization Jeonbuk Branch (Branch Manager Oh Choong-seop) will hold the 9th lecture of the 'Jeonbuk Knowledge Salon' at 7 p.m. on the 12th on the first floor of the Jeonbuk Tourism Enterprise Support Center.

This 9th session features university student YouTuber Kimberly UK (Kim Min-jung), who will give a lecture on the theme "How Gen-Z YouTubers Target Gen-Z Audiences." Kimberly UK (Kim Min-jung) is a university student YouTuber currently enrolled in the Department of Tourism Event Management at Kyonggi University, after studying abroad in China for five years during her teenage years.

'Jeonbuk Knowledge Salon' 9th Lecture Poster. [Photo by Jeonbuk Culture and Tourism Foundation]

She produces videos uploaded on YouTube and has naturally developed an interest in marketing and branding, aiming to become a "marketing designer." To this end, she has been accepted to Anglia Ruskin University in the UK and plans to enter the master's program in Graphic Design in September.

As 'MZ' has become the dominant target in all global marketing these days, this lecture will emphasize not only the behaviors and preferences of Generation Z but also their lifestyle. It is also expected to provide insights for setting future marketing and branding directions targeting Generation Z.

The lecture will be held at 7 p.m., and before and after the lecture, a networking event will be organized where university students and startups from the Jeonbuk area can naturally interact and communicate with the lecturer and participants.

Choi Young-gyu, the Executive Director, stated, "The Jeonbuk Knowledge Salon has already reached its 9th session since it started in March this year," and added, "We will continue to make efforts to operate an enjoyable salon with the original goal of the salon, 'challenge and passion,' for the remaining seven sessions."

Meanwhile, the Foundation has hosted lectures by experts in various fields such as advertising, public relations, design, branding, culture, and startups. To further expand opportunities to provide insights to startups and youth in Jeonbuk Province, the videos are uploaded on the Jeonbuk Tourism Enterprise Support Center's YouTube channel.

Anyone interested in Generation Z marketing methods and trends can participate in this lecture, and registration is available via the QR code and link on the poster.

This content was produced with the assistance of AI translation services.